And how it helps you compete with bigger companies In small towns, word of mouth has always mattered. But today, your website is your word of mouth—even before someone ever meets you. At Web & Wild by Ann, I work with ranchers, tradesmen, salons, auto shops, service providers, and local businesses across Southern Colorado and beyond. One thing they all have in common? Their customers are looking them up online first. If you don’t have a website—or your current one is outdated