
🎄 3 Reasons Businesses Lose Holiday Sales Online (and How to Fix Them Fast)
- Andrea Kucharczyk
- Oct 31
- 2 min read
The holidays are make-or-break for most small businesses. With shoppers scrolling, clicking, and buying faster than ever, your website has to be ready to capture attention — not lose it.
Here are the top three reasons businesses miss out on holiday sales online (and simple ways to fix each one!).
🚗 1. Slow Website Speeds
If your website takes more than three seconds to load, over half your visitors are already gone. Online shoppers move quickly — and they’ll head straight to a competitor if your site lags.
Quick Fixes:
Compress and resize images before uploading
Remove unnecessary apps or widgets
Check your hosting plan’s speed and capacity
Test your site on both desktop and mobile
💡 Pro Tip: You can test your speed free at Google PageSpeed Insights.
🛑 2. No Clear Calls-to-Action
You might have the best product or service out there — but if your website doesn’t guide visitors clearly, they’ll click away confused.
Quick Fixes:
Add bold, easy-to-spot buttons like “Book Now”, “Shop Today”, or “Get a Quote.”
Keep one main message per page — don’t overwhelm people.
Place your contact button at both the top and bottom of every page.
📍 Your website should tell visitors exactly what to do next.
💻 3. Outdated Design
An outdated look can make even the best business appear inactive or untrustworthy. During the holidays, a dated design is a deal-breaker.
Quick Fixes:
Add a touch of seasonal design — a banner, snowflake accents, or festive colors.
Update product photos or service images.
Make sure your layout looks perfect on phones and tablets.
✨ A modern website design instantly builds trust — and helps close the sale.
🎁 Get Your Site Holiday-Ready
Your customers are already shopping. Make sure your website isn’t sending them away before they even see what you offer.
If you’re not sure where to start, I can help you update and optimize your site just in time for the holidays.
👉 Book a Free Website Review: www.webnwild.com
📧 webnwildbyann@gmail.com | 📱 719-318-5200
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