Finding the Right Website Platform for Your Business

When you decide to build a website, one of the first (and biggest) decisions you’ll face is choosing a platform. It can feel overwhelming — WordPress, Wix, Shopify, Squarespace, Big Cartel, and so many more. Each has its strengths, but the right one for you depends on your goals.

1.

If You’re Selling Products

• Shopify – Designed for e-commerce, powerful tools for inventory, payments, and shipping.

• Big Cartel – Great for artists and small product lines. Simple, affordable, and quick to set up.

2.

If You’re Service-Based

• Wix or Squarespace – Drag-and-drop ease, beautiful templates, and built-in booking/payment options.

• WordPress – More flexible and customizable, ideal if you want a blog + services site.

3.

If You’re Blogging or Content-Focused

• WordPress – The most popular for blogging because of its scalability and plug-ins.

• Ghost – Clean, modern, and perfect for writers who just want to focus on content.

Quick Tip:

Ask yourself:

• Do I need to sell products?

• Do I need clients to book services?

• Do I need room to grow?

Your answers will point you toward the right fit — and help you avoid wasting time moving platforms later.